Video views on LinkedIn:
In the Business of Everyday Wonder (eng)
Photo: Jacob Hansen
Launching our new campaign concept for the meetings industry
The essence of the new narrative was a more personal and authentic communication focusing on the people who deliver the unique Danish meeting experiences.
With the recurring themes of sustainability, innovation, creativity and gastronomy, the stories were carried by six ambassadors from selected meeting destinations in Denmark.
The campaign aimed to create awareness, reposition us and reboot the destinations and the industry in 2021.
Photo: Jacob Hansen
Photo: Jacob Hansen
See the campaign
The campaign ran in Norway, Germany, Sweden, the Netherlands and the UK, and focused on the following destinations: VisitAarhus, Destination Nord, Destination Fyn, Wonderful Copenhagen, Vadehavskysten and VisitHerning. The campaign's target group was meeting planners and buyers.
About the campaign
Launch: September 2021
Target group: Meeting planners and bureaus
Markets: Norway, Sweden, Germany, the Netherlands and the UK
Partners: VisitAarhus, Destination NORD, Destination Fyn, Wonderful Copenhagen, Vadehavskysten and VisitHerning.
Results
Video views on Twitter:
4,546,228
VTR on Youtube:
+50%
Signups for competition and newsletter:
3,332
Contact us to learn more about the campaign
Int. Project Manager
Mobile:
