Views:
Gastro 2019-2022 (eng)
Photo: Richard Clark
Food exporters and VisitDenmark in unique, coordinated collaboration to promote Danish food experiences for the benefit of both tourism and food exporters.
Danish Michelin restaurants have achieved a high level of international recognition. As a follow-up, in 2021 (delayed due to Covid-19) the partners launched a digital campaign on the German market focusing on the many other Danish food experiences. The aim was to attract more food and gastro-tourists to the whole of Denmark and to increase general awareness of high-quality Danish food.
Photo: Jacob Lisbygd
Photo: © Freya McOmish, Scandinavia Standard
Eleven videos tell unique stories about local produce and enthusiasts from selected destinations across Denmark. The marketing efforts were complemented by a successful press campaign aimed at the international press.
Watch the BtC campaign videoes here on YouTube, a BtB campaign video here and a case video about the collaboration below.
About the campaign
Campaign period: 2019-2021. Due to COVID-19, the digital effort only ran in 2021, while the press effort was ongoing throughout the period.
Target Group: Food and gastro-tourists and international press
Markets: Germany and international press
Partners: Landbrug & Fødevarer, DI-Fødevarer, FoodNation, Food, Destination Kystlandet, Visit Lolland-Falster, VisitAarhusregionen, Destination Sønderjylland, Destination Sjælland, Destination Fyn, Wonderful Copenhagen, Destination Nord, Destination Sydvestjylland, Destination Vesterhavet and Destination Bornholm.
Financing: Ministry of Food, Agriculture and Fisheries (Gastro 2025) and the destinations
Results
Knowledge:
8.4 mill. times
Preference:
2.3 mill. times
No. of articles:
837
Contact us to learn more about the campaign
Senior Sustainability & Relationship Manager
Mobile:
