Experience the Everyday Wonders of Denmark during the Olympics

At its core, the pavilion focuses on Denmark's renowned quality of life, offering visitors a firsthand experience of the everyday wonders that define Danish living.

Explore thematic exhibits on design, food, green transition, and health, where guests can draw inspiration from innovative Danish solutions addressing contemporary challenges.

More than a mere showcase, the pavilion extends an invitation for visitors to immerse themselves in the Danish way of life, potentially sparking an appetite for Denmark.

From July 26 to August 11, the pavilion welcomes visitors daily from 11 am to 10 pm, providing a complimentary walkthrough of the exhibition. During this period, the location has been transformed into a Danish exhibition space, a collaborative effort by architects BRIQ and Lendager.

The structure, thoughtfully crafted, seamlessly blends Danish innovation, green thinking, and lifestyle expression, creating an immersive environment that mirrors the essence of Danish culture.

Additionally, the adjacent Frederik's Church transforms into a cultural stage, hosting intimate concerts, special events, and serving as a window to Danish life through video installations.

Well renowned Danish companies and personalities will take part in the exhibition. LEGO Group and BESTSELLER’s brands JACK & JONES and VERO MODA are already on board as partners. Stay tuned for upcoming announcements about the program and more partners as the event approaches.

Led by VisitDenmark with support from the Danish Ministry of Industry, Business and Financial Affairs and philanthropic association Realdania, this initiative aspires to craft an unforgettable experience. The Pavilion, a cultural hub, promises entertainment, exploration, and a dialogue on Denmark's distinctive contributions on the global stage.

The Denmark Pavilion

During the Paris Olympics, visitors from around the world can enjoy a free visit to a small piece of Denmark at Champs-Élysées. Here, they can encounter Danish ideas that contribute to creating a better life and a better world. VisitDenmark, in collaboration with the Ministry of Industry, Business and Financial Affairs, leads this initiative, which is supported by Realdania, the Consul George Jorck and Wife Emma Jorck Foundation, and The Trade Council.

The pavilion is constructed within existing premises and incorporates recycled chairs, creatively designed by Danish architects Lendager Group. These chairs will be repurposed after the event. The interior and exhibition are designed by BRIQ. The initiative is a collaborative effort between the Danish Ministry of Industry, Business and Financial Affairs, VisitDenmark, and philanthropic association Realdania. The Denmark Pavilion warmly welcomes everyone, offering free entry every day from 11 a.m. to 10 p.m.

Dates: 26 July – 11 August

Location: Maison du Danemark, 142 Avenue des Champs-Élysées

Open to the public

Free entry

Daily opening hours: 11 am - 10 pm (except August 1, from 11:00 to 16:00)

Website: www.visitdenmark.com/denmark-pavilion

Location of The Denmark Pavilion during 2024 Paris Olympics

Photo:iStock

Denmark – The Land of Everyday Wonder

It may be small in size, but don’t let that fool you, Denmark is The Land of Everyday Wonder. 

We’re consistently named one of the countries in the world with the highest quality of life, and it’s easy to see why. Our daily commutes on the thousands of kilometres of bike paths get us moving, and our unwavering commitment to getting green initiatives in action, both industrial and with our citizens, is constantly evolving. Did you know the waste from compost bins from apartments across Copenhagen fuels the city’s buses? These small wonders make up our Danish way of life.  

Denmark is made up of the mainland peninsula called Jutland (which borders Germany to the South) and over 400 scattered islands. The largest of Denmark’s islands, Zealand, is where you’ll find the capital city, Copenhagen. With almost 1.4 million inhabitants, the capital takes up a large part of the total population of 5.96 million. Denmark also has its fair share of picturesque scenery with 7,314km of coastline dominated by windswept stretches of sand and dunes to the west and more calm waters in the east.

Welcome to Denmark!