Total no. of visitors:
Heart of Denmark - 2016 Olympics in Rio
Photo: VisitDenmark
A global showcase for Denmark during one of the world’s most visible events: The Olympic Games.
After VisitDenmark's successful marketing event during the Olympic Games in London in 2012, VisitDenmark and the Ministry of Industry, Business and Financial Affairs took initiative to create a global showcase for Denmark during one of the world’s most visible events – The Olympic Games. As the only country in the world, Denmark managed to get permission to place a pavilion on the famous Ipanema Beach in Rio de Janeiro during the 2016 Olympics.
Dive into the story of "Heart of Denmark"
VisitDenmark
Evaluation of VisitDenmark's promotion activities during the Olympics in Rio
”Heart of Denmark” was a success! The pavilion’s unique location, content and narrative created significant press results and value for the visitors, and it was an extraordinary frame for the participating Danish companies and organizations.
Results
No. of represented media:
170
No. of mentions in the press about Denmark
1,138
Press Ad-value:
DKK 113.9 mill.
About the campaign
Campaign period: August 2016
Target group: B2B and international press
Markets: Global promotion
Partners: 39 Danish companies participated as partners. In addition, 79 Danish companies contributed to the exhibition
Satisfaction among visitors: 96% of the surveyed visitors were either satisfied or very satisfied with the pavilion
Satisfaction among partners: 83% of the surveyed partners were either satisfied or very satisfied with the promotion activity
Contact us to hear more about the activity
Project Director
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