Aarhus - Just Another City?
Photo: Dennis Borup Jakobsen © Den Uendelige Bro (2017) - Johan Gjøde
Cross-national campaign with SAS and VisitAarhus focusing on Aarhus as a city break destination.
The purpose of this campaign was to create knowledge and increased demand for Aarhus as an attractive city break destination and to draw attention to SAS as a carrier.
Based on the target groups' primary reasons to go and the selected wonders for Aarhus, we ran commercials on YouTube and Facebook
Photo: Robin Skjoldborg © Olafur Eliasson: Your rainbow panorama
Photo: Robin Skjoldborg
During the campaign period, SAS focused on Aarhus as a destination in their Scandinavian Traveler Magazine and Eurobonus newsletter.
In addition, press activities were conducted in close cooperation with VisitAarhus and SAS.
About the campaign
Campaign period: August 26 - September 9 2019
Target group: Adult couples 30+
Markets: Norway, Sweden, UK and Germany
Partners: VisitAarhus, SAS and Aarhus Airport
Results
Impressions:
31 mill.
Unique page visits:
36,000
Purchases YOY via SAS's website:
+9%
Contact us to here more about the campaign
Int. Senior Project Manager
Mobile:
